Increasing Conversions by 30%
Case study on research-driven redesign of a travel booking platform and the impact on business metrics.
Get to know me
Results-focused UX/Product Designer with over 3 years of experience providing research-based, user-centred digital solutions in travel, food delivery, and B2B platforms.
Capable of transforming insights into easy-to-use interfaces through qualitative research, usability testing, journey mapping, wireframing, and iterative prototyping.
Proved track record of redesigning complete experiences, increasing conversions and retention, and building scalable design systems that minimise rework and speed up delivery.
Recognised for a hands-on, evidence-supported approach that emphasises early validation, ongoing iteration, and accessible design. Committed to creating thoughtful, user-first experiences that deliver measurable business results.
Aishwarya Nedunchezhian
07586393227
Kingston upon Thames, Surrey KT1
How I make a difference for those I work with?
User interviews, usability testing, persona creation, journey mapping, problem framing, and insight synthesis.
Wireframing, prototyping, UI design, accessibility (WCAG 2.1 AA), responsive design, and UX writing.
Design system creation, component libraries, design-to-dev handoff, documentation, and version control.
Words from those I’ve worked with...
Check out my Resume
Delivered end-to-end redesign of travel booking platform, boosting conversions by 30%. Conducted qualitative research, usability testing, and integrated analytics tracking.
Redesigned B2B platform serving 50+ clients, enhancing service visibility and driving higher-quality leads. Applied WCAG 2.1 AA accessibility standards.
Led UX/UI design for B2C student food delivery app with 3,000 users. Delivered MVP in 12 weeks, increased retention by 20%, and created robust Figma design system.
Led product discovery sessions, translated strategy into user stories, partnered with developers, and reduced user onboarding time by 15%.
Worked with clients to define business problems, created wireframes and prototypes, improved usability, and maintained clear documentation.
A snapshot of my expertise across key tools and technologies.
Showcasing some of my best work
Check out my latest blog posts
15 Jun, 25
Case study on research-driven redesign of a travel booking platform and the impact on business metrics.
10 May, 25
How creating a robust Figma design system reduced development rework by 30% and sped up handoff.
22 Apr, 25
Implementing WCAG 2.1 AA standards to create inclusive and compliant user experiences.
Feel free to contact me anytimes
Interested in collaborating on your next project? I’m available for selected works, reach out anytime! Happy to discuss in detail.