Increasing Conversions by 30%
Case study on research-driven redesign of a travel booking platform and the impact on business metrics.
15 Jun, 25
Get to know me
About Me
Professional Summary
UX/Product Designer with 3+ Years Experience
Results-focused UX/Product Designer with over 3 years of experience providing research-based, user-centred digital solutions in travel, food delivery, and B2B platforms.
Capable of transforming insights into easy-to-use interfaces through qualitative research, usability testing, journey mapping, wireframing, and iterative prototyping.
Proved track record of redesigning complete experiences, increasing conversions and retention, and building scalable design systems that minimise rework and speed up delivery.
Recognised for a hands-on, evidence-supported approach that emphasises early validation, ongoing iteration, and accessible design. Committed to creating thoughtful, user-first experiences that deliver measurable business results.
Name:
Aishwarya Nedunchezhian
Email:
Mobile:
07586393227
Location:
Kingston upon Thames, Surrey KT1
How I make a difference for those I work with?
My Services
User Research & Discovery
User interviews, usability testing, persona creation, journey mapping, problem framing, and insight synthesis.
Interaction & Experience Design
Wireframing, prototyping, UI design, accessibility (WCAG 2.1 AA), responsive design, and UX writing.
Design Systems & Workflow
Design system creation, component libraries, design-to-dev handoff, documentation, and version control.
Words from those I’ve worked with...
Testimonials
Alex Johnson
Marketing Director @ JobReady AmericaAishwarya is the definition of a product-minded designer. On our travel platform redesign, she didn't just make things look good—she owned the business outcome. Her approach of grounding every design decision in qualitative research (she conducted 20+ user sessions herself) and quantitative data from GA was invaluable. The 30% conversion lift we achieved was a direct result of her meticulous, hypothesis-driven process. In sprints, her collaboration was seamless; she used Jira and Confluence to keep everyone aligned and her design critiques were always constructive. Aishwarya bridges the gap between user needs and commercial goals better than any designer I've worked with.
Samantha Lee
Client Partner @ HyperBrainzeWorking with Aishwarya significantly improved our team's velocity and the quality of our output. At KHF, she built a comprehensive Figma design system from the ground up. This wasn't just a UI kit; it was a well-documented, scalable system with clear usage guidelines. The result was a 30% reduction in rework and a handoff process that was 20% faster because her components and specs were developer-ready. She thinks in systems, anticipates edge cases, and is always available for clarification. She doesn't just ' 'hand off' designs; she partners in the build, which makes her an incredible asset to any engineering team.
Ravi Kumar
Digital Head @ Times InternetAishwarya joined us at a critical early stage for our food delivery app. We needed someone who could move fast, think strategically, and own the product experience end-to-end—and she delivered in spades. She not only led the UX/UI to launch our MVP in just 12 weeks but also drove our retention up by 20% through relentless usability testing and flow optimisation. Beyond core design, she contributed to our brand identity and marketing materials, showing fantastic versatility. Aishwarya combines a user-centric mindset with sharp business acumen. She’s a proactive, results-focused designer who can thrive in dynamic environments.
